Don’t wait for the phone to ring (blog post 11 of series)

Young Blood Launch —- 2024

Back to the blog today after a short trip away. If you missed my last two posts about book submission stories you can read post 1 here and post 2 here.

When I started to write Young Blood I attended an open submissions event in Edinburgh, where I got to pitch face-to-face to a YA agent I was keen to meet. It was the first time I had pitched a book that wasn’t finished, and when she asked me to send through a full submission I had to confess it wasn’t ready, and then took months to send. She did remember me and my book (which was a good sign), but the version I sent was nowhere near as tight as my eventual final draft for this book, and I received a rejection (a nice, personalised one, which I appreciated).

So a lesson, be patient, and wait until your book is fully ready before pitching to an agent you like.

This period of time crossed over with the ‘in limbo situation’ with Promise Me, so by the time Young Blood was fully ready (i.e. had been through multiple edits, with in depth feedback on both structural and grammatical aspects, resulting in fleshing out bits, re-writing parts), I was then set on continuing with independent publishing. Also around this time I saw Reese Witherspoon post a reel on her Instagram with the words, Don’t wait for the phone to ring. (In reference to her starting up her own production company, so she could take control over her own roles, and ensure she was able to continue to make quality work).

By this point I had purchased a batch of ISBN numbers (this works out cheaper than purchasing one-offs). If you are serious about independent publishing and plan to go wide with distribution, you will need ISBN numbers – see here on the Nielsen site for more info. As quoted on the link to Nielsen, ‘Systems used by publishers, booksellers and libraries all rely on the ISBN to identify books ensuring they select and stock the correct title and edition.

Here are some of my personal reasons I decided to continue with Independent publishing for Young Blood:

  • I wasn’t under pressure to hit deadlines or do events This was a pressure I didn’t want at this particular time in my life because in 2023 I was organising my wedding, and my day job felt like it was getting busier (zapping my brain capacity). I didn’t want to feel beholden to anyone (I’m now moving more towards wanting to get fully back out there!)
  • I got to control when I released the book, and put it out on various platforms I didn’t need to rush a release date, but also I didn’t have to wait another 6 years for my book to see the light of day. I was able to put it out in print and on all digital channels
  • I had full control of purchasing my author copies in advance of my launch (So I got to control how many were available, and no worrying about them turning up on time for a big event)
  • I was able to see proof copies before they went to print Mistakes happen; but at least I was able to make immediate fixes to any spotted
  • I was in full control of cover design (this is something that wasn’t an issue with traditional publishing, but it was still fun to be able to come up with the concept, and collaborate with my friend Dainty Dora to produce the final design).
  • I get access to statements of all of my sales, and often from Amazon in real-time. Amazon KDP have a dashboard you can log in to which breaks down your daily and monthly sales in to ebook and print sales. This can be helpful if I try something to market my book, to see if it actually had any impact! I also get regular statements from Ingram Spark and Draft2Digital (who I am with for wider distribution) This article from the Bookseller published a survey exposing writers’ frustrations with lack of clarity around royalty statements, and delayed payments
  • I got to write the story the way I wanted to tell it Young Blood did not fit into the word count most agents and publishers were saying was ‘acceptable’ for contemporary Young Adult novels. There are many conflicting opinions about YA word count. With rising print costs, and opinions about diminishing attention spans amongst young people, some are saying it is ‘safer’ to publish shorter books. If you are an unknown writer, publishers are probably less likely to take the risk of a bigger spend. But when I did a quick check of some of the best-selling and most successful YA books over the years, guess what….nearly all of them were near 100,000 words. And for Young Blood to have the depth I wanted it to have, I needed the layers a bigger word count allowed (it sits at 100,000 words). A couple of people have said they feel it’s my strongest book so far, and I know this is because I put the layers in
  • Readers don’t care I mentioned this in my last post, that hardcore readers just want to read books, and often don’t have a clue or care about who you are published by (or not published by) What readers will care about is unprofessional editing, and production. So if you’re going to do this yourself, then do it right, and don’t work alone. I got so much support with edits and formatting, and the technical uploads (thanks Mum! See Rosemary’s books here ), as well as the design aspects. Even although platforms such as KDP and Ingram provide you with templates, you need to understand the technical nuances to ensure everything looks right

Now here’s my reasons why for my next project I’m going to try the traditional path to publication again:

  • I want wider readership To get wider readership I need someone bigger (i.e. an agent, and publisher, maybe just a publisher) to get behind me and help me promote and publicise my work to others. I don’t have the confidence to do this alone. I can’t deal with translation rights, distribution to bookshops is complicated, and some publications that list book releases will forever ignore me as an indie
  • Linked to above – I want to get into bookshops When Promise Me and Young Blood came out, this wasn’t an aim. I understand how hard it is to get into bookshops (even when with a traditional publisher), and my priority for these books was actually to get into libraries (especially school libraries). Bookshops have to be business minded and will only stock books they know will sell, and these tend to be ones which are getting a lot of exposure. They also need to trust the quality, and unless they read mine cover to cover, they’re not going to take my word for it. But for my next project (if it goes well, and ever sees the light of day) I would need a local bookshop in my area to get behind me as they seem to have all of the distribution tied up with local primary school events. Even although I am on wider distribution, so bookshops can find me on their distribution system, I have my books set to ‘no returns’. I have global distribution and if I allowed returns two things could happen: Bookshops could order in lots of my books, but if they don’t sell, they then return direct to me (the publisher) and charge me postage as well as RRP cost of all books unsold I’ve heard horror stories about a certain retailer managing to bankrupt small publishers by ordering in crates of books, keeping them in storage and forgetting about them, then returning them unopened to the publisher (which lands them with a massive unexpected bill). This is another insane part of the business that makes me wonder how anyone actually makes any money!
  • I want to kick the Imposter Syndrome I love doing events in schools and the community. Usually I feel confident but I was really nervous being part of the Paisley Book Festival School events last year because I was just waiting for someone to compare me to the bigger names on the programme, and ask me what I was doing there. Being validated by a publisher opens doors to big events; there is no getting around this.
  • And finally...I feel ready! Back in January when I wrote a post outlining my plan for this series, I talked about how writing should be treated like an apprenticeship, and that it’s a journey of learning. It’s easy for writers I think to share knowledge about the process and craft, and pass on hint and tips, similar to what I have been writing these past few months. What isn’t often talked about, is the emotional impact of sending your work out into the world, and the emotional impact of attempting to make a serious career out of writing, when challenges and setbacks extend way beyond your initial rejections. You’ll often hear writers say writing the actual book is the easy part, and I agree and think it’s because that’s the fun part (when things are going to plan!!) You can enjoy just creating, and get lost in the creative process. At the other end, once your words are released, they become a product to be consumed, and with this comes expectation. And that’s when it all can feel a bit overwhelming, and the pressure and disappointments can set in. Now, I feel ready for the emotional parts, because none of it feels so raw anymore. And because so many writers are opening up and being honest about the full picture of what it means to be part of the industry, it makes it all feel a little less daunting, knowing it’s okay to embrace both the failures and the successes.

So onwards I go. And onwards I hope you go too!

Links to my books are here

One response to “Don’t wait for the phone to ring (blog post 11 of series)

  1. Pingback: Showing up (final post in series- blog post 15) | VICTORIA GEMMELL

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