Interview with a Writer~Yasmin Hanif

Today I’m really excited to welcome my friend and writer, Yasmin Hanif, onto my blog. I first met Yasmin at an informal Writers’ meet up group, where we do writing sprints and chat about our projects, and the ups and downs of the writing life in general! (and drink nice tea and eat snacks). Yasmin has been so encouraging about my own books and writing; a real cheerleader for other writers, and this has helped me stay motivated (more than she probably realises!). I was so delighted when Yasmin told me her amazing news that Floris were going to publish her debut picture book, Abdullah’s Bear Needs A Name! and even more delighted to attend her launch at Waterstones the other week (thank you Yasmin’s Mum for the very tasty Samosas and Pakoras, and to Floris for the cake!). It’s a beautiful book and I wish Yasmin lots of success with her writing career. Read on to find out more about Yasmin’s writing journey, with links to buy her book at the bottom of the post.

Yasmin is a Scottish writer and educator, specialising in children’s literature. She was shortlisted for the Kavya Arts Prize in 2023 for her story which became her debut picture book, Abdullah’s Bear Needs A Name! (Floris, 2025). She has contributed to various poems in anthologies including ‘Daisy’s Mum’ in Stay At Home (Cranachan Publishing, 2020). She was a writer in residence at a primary school and worked on their project to promote diversity and inclusion within children’s writing and publishing, which won the SAMEE Aspiring Writers Award and the Scottish Education Curriculum Innovation Award 2022. 

When did you first start writing?

I don’t remember exactly when I first started writing but I remember that I started storytelling from a young age. My sisters and I would make up stories and act out the characters that we had created when we were little. I think that started my love for stories and writing.

What do you write?

I write all genres of children’s writing from picture books, poetry, middle grade to young adult. I also delve into short stories and poetry for adults too.

What was your first published piece of work?

I think my first written, fictional piece of work was a poem called ‘Daisy’s Mum’ in the Stay at Home anthology by Cranachan Publishing. This was a collection of specially curated poems and stories by 40 writers based in Scotland to help children aged 8-12 deal with the lockdown during the pandemic.

Why do you write?

There are so many reasons why I write from seeing the joy on people – especially kids’ faces – to the connection it brings between people, ideas, and experiences. I love the sense of humanity it brings out – the connectivity through emotions. I also love engaging with people when writing is performed whether that’s through readings or the discussions it brings about.

On a broader stroke, I think writing and bringing literature to as many people as possible is important for education and improving literacy levels; particularly making children more critical thinkers, and for them to be empowered for their future. Finally, I also enjoy creating something from scratch and I hope that my words have a positive impact on those reading them.

What, or who, has helped you on your writing journey?

So many people and things from writing communities to courses. However, I think the biggest thing that has helped me is finding like-minded people who also write in your chosen genre. They have been very supportive and it’s useful and encouraging to speak to different people at different stages of their writing career. I also worked with a local primary school in the West of Scotland when I started out as a writer. The experience I gained from that was also invaluable.

Share a writing low with us. What did you learn from this?

I had been subbing out my stories for a while and at that time I had also become unemployed from my main (non-writing) job. I kept getting rejection after rejection and it really felt like I was going nowhere. I was just about to give up when I got an email from a publisher saying they loved my book and were taking it to an acquisitions meeting. I really needed that. I learned that hard times can last a long, long time but the most important thing is that they don’t last. So never give up or at least keep going.

Share a writing high?

I recently had my debut book launch at Waterstones, and it was a real dream come true for me. I had friends and family there and did a Q&A and reading from the book. It was a surreal moment being on that stage answering questions and engaging with the audience. There was also homemade food which was themed with the Eid feast in the book and a bookish cake with good chatter. I was on a high from it for about 2 and half days after it!

Share some of your favourite lines from reviews, or comments you have received about your work, which boosted your confidence (tell us what piece of work it relates to)

As I mentioned, I recently had my debut picture book, Abdullah’s Bear Needs A Name! published (illustrated by the very talented Sophie Benmouyal) and received a wonderful review by Kids’ Literature Scotland:

“A beautiful and necessary book. It is wonderful when Scottish children from all cultural backgrounds see themselves reflected in stories…This gorgeous picture book is an encouraging step on that journey.”   

Any tips for new writers?

I would say keep writing, learning, experimenting in your practice and meeting like-minded people. Soak it all up and enjoy the process – from that will come your creativity and possibly your best pieces.

And for all writers; any tips for keeping motivated? And how do you find time to write?

Motivation and finding the time to write can be two of the most challenging things. Through motivation you write, and conversely through writing you find motivation, so it goes hand in hand. As I mentioned about find likeminded people to write with, whether that’s informal creative writing groups, workshops, retreats – somewhere where others are writing too, which helps you stay motivated and accountable.

Do you have a regular writing routine, or do you write in frantic bursts?

I do write in frantic bursts! I always use the phrase, ‘I try to steal time if I can’ – what that means is finding little pockets of time whether that’s 5mins or 25mins!

Where do you write? (A dedicated space, or on-the-go)

I mostly write at home, but I find I do need to switch it up occasionally to keep inspired so I’ll write in my local library or with a friend in a public space like a university or café.

Any stand-out books you have read recently?

I like reading autobiographies and memoirs, and really enjoyed Matthew Perry’s memoir, Friends, Lovers and the Big Terrible Thing. I found it incredibly honest, raw and captivating.

For children’s literature, I’m currently reading The Highland Falcon Thief by M.G. Leonard and Sam Sedgman. I’ve only started reading it but so far so good!

Where can we find your book and find out more about you?

Links to buy Yasmin’s book here: Yasmin Hanif books and biography | Waterstones

Abdullah’s Bear Needs a Name! – DiscoverKelpies

You can follow Yasmin on Instagram:  @yhwrites

What sells books? (blog post 14 of series)

As part of this series I felt it was important to talk about marketing. This is where I feel I let myself down as a writer as I don’t think I’m very good at promoting my work, or knowing how to be seen and heard in a world that seems to be full of people talking into cameras, shouting to be heard.

How do you cut through the noise, and get people to notice your work, and choose your book to read? What sells books?

Sorry if you read the title of this blog post and got excited, as I don’t have some magic answer to this question. If I did, I’d be quitting my day job and spending lovely days happily typing away immersing myself in my writing, instead of trying to stay awake enough in the evening in order to get words down on paper (or the screen).

Here’s some marketing tips I’ve read over the years:

Find where your audience hangs out and connect with them there

Talk about the story behind your stories

Do free give-aways and promotions

Do talks and events

Contact local press

Do a blog tour/connect with bloggers

Try sponsored advertising on social media

Join up with other authors and do joint promotions

I’ve tried variations of the above over the years. One of the most successful events I think I’ve even been part of (in terms of live sales made), was a Yay YA! schools event organised by the very supportive writer Kirkland Ciccone who invited Scottish YA authors to participate, made sure our books were ordered in and sold on site, and organised for hundreds of school pupils to be bussed in to the venue for the day.

I was in one of the theatre dressing rooms, where I was instructed to read extracts of my book to rotating groups of the school pupils, and honestly it was some of the best engagement I’ve ever had from teenagers. I felt like a celebrity that day as at break time I had a queue of young people waiting to get their book signed and I even had a couple chase me (literally) across the room, shouting my name and asking for my autograph. I sold out of books that day.

This event was a success because the schools who attended clearly had selected enthusiastic readers, and they had all been told a bit about the authors prior to the event (Kirkland had made up promo posters and information was shared online, with a build up on the lead up to the event). It was obvious some of the kids had already sought out our books before coming along, as one teacher approached me with a teenage boy in tow, explaining he really wanted to talk to me as he thought Follow Me was the best book he’d ever read. It showed me the power of other writers supporting writers, and teachers and librarians being supportive of writers, building up an excitement that made teenagers notice us and our books.

Other top events where I’ve made the most live sales have been my launches. On the night of my debut launch in Waterstones I had a great turn out and sold out the books my publisher brought along. When I did an online Facebook launch for Promise Me I hit the best seller lists that day on Amazon. I also made really good sales for my invite only in-person launch of Young Blood, and made decent sales the day I did an online Facebook launch. You should be able to view some of the posts from my Facebook launch of Young Blood here

During online launches I prepared visual extracts from my book, with insights into where the ideas came from, insights into some of the characters, and music clips to accompany some extracts. I encouraged engagement by posing questions, tying some of them to giveaways.

During my in-person launches I read short extracts from my books, had someone ‘interview’ me to ask pertinent questions about the story, and then opened it up to a Q&A with my audience. I went all-out at my Young Blood launch, turning it into a bit of a party with drinks and an array of snacks, balloons and table stands in colours matching my book cover. At both of my in-person launches I used the site Eat my Face to order edible cake topper covers of my book to stick onto cupcakes.

For events I often make up bookmarks and I recently made some postcards also – see images of them below. I use Vista Print for this type of merchandise, creating image layouts on Canva first.

A lot of the time when I’ve delivered workshops or community events I’ve been told I can’t sell my books, or I’ve taken some and made no sales. Libraries have supported me by buying in my book in advance (often creating a nice display to highlight my book). In Scotland authors are encouraged to join the Live Literature database – see here – which means when I deliver workshops and talks, (and a school or community venue has signed up to receive Live Literature funding), I am guaranteed a standard fee. The funding comes from Scottish Book Trust. So I do earn money from most of my events, but it doesn’t always then translate into book sales.

I’ve been fortunate to appear in newspapers, local circulars, and I was interviewed for Teen Titles magazine many years ago. I know from recent ‘press coverage’ it made no impact on my book sales at all. It’s a helpful way to build awareness and become ‘known’ which is part of a long-game of building up an audience, even if the audience can sometimes be participants in a creative writing workshop, as opposed to hard-core readers of my work.

I think ultimately what sells books is personal connections, and word-of-mouth recommendations. Librarians have bought in my books thanks to school colleagues mentioning my name; librarians I’ve met at events have then got in touch later down the line to ask me along to events (when I met one at a ‘Teen Title’ party she then invited me to talk to an assembly of 2nd years and it was two of them who then interviewed me for Teen Title magazine). A supportive colleague recommended Young Blood to a local book group and it secured me some new fans.

I know I buy books a lot based on personal recommendations all the time. So if you’ve enjoyed any of my books please, please, please, tell your friends about it! Also leaving a review on Amazon or Goodreads really helps too, or if you want to do that in the form of sharing a post on social media about my book that is also amazing. People take much more notice of that than any post I attempt to do about my own work!

I’d love to hear from writers with some top tips of your own.

And readers… what makes you buy a book?

Launch Night

Cupcakes!

Cupcakes!

Follow Me ~ the books!!

Follow Me ~ the books!!

Famous for 15 minutes

Famous for 15 minutes

Me reading at Cafe W

Me reading at Cafe W

Last Friday evening was the launch night for my YA mystery, Follow Me, at Waterstones, Argyle Street in Glasgow, with my publisher Strident Publishing Ltd. What a night! I really couldn’t have asked for a better launch – I took along my mini coca-cola bottles, with Marilyn Monroe badges, encouraging everyone to be ‘famous for fifteen minutes’ by joining in posting about the launch on social media, with the hashtag #followmetothebarn (I had lots of fun looking through the tweets the next day). I also had my cupcakes with edible book cover toppers from the brilliant eatmyface.co.uk. My publisher, Keith, at Strident, was kind enough to supply wine and other soft drinks and my parents also brought along other savory nibbles.

My publisher, Keith, did a Q&A with me and I read out short extracts from my novel in-between. He knows Follow Me nearly as well as I do now, so his questions were very intuitive and it made it feel like a friendly conversation. I was overwhelmed by the amount of support from friends and family and it was brilliant looking out into the audience at such an encouraging and happy crowd! I was pleasantly surprised that I didn’t feel nervous at all, which kept me calm when reading, and meant I enjoyed every minute of the night.

I had my first taster of signing books at the end, and it felt surreal, but amazing, to be sitting in Waterstones surrounded by my own books, with people wanting to buy a signed copy!

A strange co-incidence of the evening was when I met two women on the stairs, who were looking down at the set-out chairs, wondering what was going on. I invited them to come along, and later, after postings on social media, I realised one of them was part of a book group who had communicated with me via Instagram a couple of weeks ago. Neither of us had realised on the night! She was kind enough to write a little post about my launch here 

Afterwards I went for drinks to Drury Bar and Kitchen and they played a perfect selection of rock and alternative old-school tunes. It was lovely to be able to share such a special night with so many friends, some of whom I hadn’t seen for years. Even my old Primary Head Teacher turned up, which really made my night!! She was always so encouraging of my reading and writing in my last couple of years at primary school.

I’ve put up slideshow of photos on the right hand side bar of my homepage – see if you can spot yourself! Big thanks to Derek Mooney who took loads of photos on the night and to Lorna McLaren, Peter Morrison and my Mum, Rosemary, and other friends who posted photos on social media.

Thanks again to everyone who came along and made it such a brilliant night. It’s one I’m never going to forget.

You can order Follow Me now on Amazon here or order into your local Waterstones here