Tag Archives: youngblood

What sells books? (blog post 14 of series)

Posted on by vgemmell

As part of this series I felt it was important to talk about marketing. This is where I feel I let myself down as a writer as I don’t think I’m very good at promoting my work, or knowing how to be seen and heard in a world that seems to be full of people talking into cameras, shouting to be heard.

How do you cut through the noise, and get people to notice your work, and choose your book to read? What sells books?

Sorry if you read the title of this blog post and got excited, as I don’t have some magic answer to this question. If I did, I’d be quitting my day job and spending lovely days happily typing away immersing myself in my writing, instead of trying to stay awake enough in the evening in order to get words down on paper (or the screen).

Here’s some marketing tips I’ve read over the years:

Find where your audience hangs out and connect with them there

Talk about the story behind your stories

Do free give-aways and promotions

Do talks and events

Contact local press

Do a blog tour/connect with bloggers

Try sponsored advertising on social media

Join up with other authors and do joint promotions

I’ve tried variations of the above over the years. One of the most successful events I think I’ve even been part of (in terms of live sales made), was a Yay YA! schools event organised by the very supportive writer Kirkland Ciccone who invited Scottish YA authors to participate, made sure our books were ordered in and sold on site, and organised for hundreds of school pupils to be bussed in to the venue for the day.

I was in one of the theatre dressing rooms, where I was instructed to read extracts of my book to rotating groups of the school pupils, and honestly it was some of the best engagement I’ve ever had from teenagers. I felt like a celebrity that day as at break time I had a queue of young people waiting to get their book signed and I even had a couple chase me (literally) across the room, shouting my name and asking for my autograph. I sold out of books that day.

This event was a success because the schools who attended clearly had selected enthusiastic readers, and they had all been told a bit about the authors prior to the event (Kirkland had made up promo posters and information was shared online, with a build up on the lead up to the event). It was obvious some of the kids had already sought out our books before coming along, as one teacher approached me with a teenage boy in tow, explaining he really wanted to talk to me as he thought Follow Me was the best book he’d ever read. It showed me the power of other writers supporting writers, and teachers and librarians being supportive of writers, building up an excitement that made teenagers notice us and our books.

Other top events where I’ve made the most live sales have been my launches. On the night of my debut launch in Waterstones I had a great turn out and sold out the books my publisher brought along. When I did an online Facebook launch for Promise Me I hit the best seller lists that day on Amazon. I also made really good sales for my invite only in-person launch of Young Blood, and made decent sales the day I did an online Facebook launch. You should be able to view some of the posts from my Facebook launch of Young Blood here

During online launches I prepared visual extracts from my book, with insights into where the ideas came from, insights into some of the characters, and music clips to accompany some extracts. I encouraged engagement by posing questions, tying some of them to giveaways.

During my in-person launches I read short extracts from my books, had someone ‘interview’ me to ask pertinent questions about the story, and then opened it up to a Q&A with my audience. I went all-out at my Young Blood launch, turning it into a bit of a party with drinks and an array of snacks, balloons and table stands in colours matching my book cover. At both of my in-person launches I used the site Eat my Face to order edible cake topper covers of my book to stick onto cupcakes.

For events I often make up bookmarks and I recently made some postcards also – see images of them below. I use Vista Print for this type of merchandise, creating image layouts on Canva first.

A lot of the time when I’ve delivered workshops or community events I’ve been told I can’t sell my books, or I’ve taken some and made no sales. Libraries have supported me by buying in my book in advance (often creating a nice display to highlight my book). In Scotland authors are encouraged to join the Live Literature database – see here – which means when I deliver workshops and talks, (and a school or community venue has signed up to receive Live Literature funding), I am guaranteed a standard fee. The funding comes from Scottish Book Trust. So I do earn money from most of my events, but it doesn’t always then translate into book sales.

I’ve been fortunate to appear in newspapers, local circulars, and I was interviewed for Teen Titles magazine many years ago. I know from recent ‘press coverage’ it made no impact on my book sales at all. It’s a helpful way to build awareness and become ‘known’ which is part of a long-game of building up an audience, even if the audience can sometimes be participants in a creative writing workshop, as opposed to hard-core readers of my work.

I think ultimately what sells books is personal connections, and word-of-mouth recommendations. Librarians have bought in my books thanks to school colleagues mentioning my name; librarians I’ve met at events have then got in touch later down the line to ask me along to events (when I met one at a ‘Teen Title’ party she then invited me to talk to an assembly of 2nd years and it was two of them who then interviewed me for Teen Title magazine). A supportive colleague recommended Young Blood to a local book group and it secured me some new fans.

I know I buy books a lot based on personal recommendations all the time. So if you’ve enjoyed any of my books please, please, please, tell your friends about it! Also leaving a review on Amazon or Goodreads really helps too, or if you want to do that in the form of sharing a post on social media about my book that is also amazing. People take much more notice of that than any post I attempt to do about my own work!

I’d love to hear from writers with some top tips of your own.

And readers… what makes you buy a book?

Inspiration is Everywhere #Part 3 (blog post 6 of series

Posted on by vgemmell

Continuing with the theme of sharing where I find inspiration for stories, today’s post is about the inspiration behind my Young Adult books. I’m cheating a bit with this post and extracting a section from a blog post I wrote back in 2022, where I went into quite a bit of depth already about the inspiration behind my debut YA mystery, Follow Me, and my second YA mystery, Promise Me. You can read the full post ‘Stranger than Fiction’ here

My latest YA Thriller, Young Blood, was also inspired by an article I read in the press, so it fits nicely with the theme of paying attention to what you read in the news. Just like I talked about in last week’s ‘inspiration’ post, the best stories can be formed from things that catch your attention in ‘real- life’, if you add in the ‘What if’ question, and let your imagination run wild…

News headlines often catch my eye and act as a catalyst. When my imagination takes over, and characters start to form, a story of fiction then unfolds, where I imagine what would happen if fictional teenagers were placed in these situations I read about.

Numerous reports of the unexplained Bridgend suicides stayed with me for years .There were twenty-six known suicides in the town between 2007-2008, and most of those who lost their life were young adults. I remembered opening newspapers at the time, wondering what on earth was going on in that town.

In my book Follow Me my 17-year-old protagonist, Kat, begins a desperate search for answers and explanations, after her twin, Abby, is the sixth in their small Scottish town to die by apparent suicide.

A big theme of my YA mystery, Promise Me, is the way in which press coverage and social media has the power to portray a certain narrative during high profile, emotional murder cases. One of the inspirations of the story was my memory of the sensationalist press coverage of convicted Scottish teen Luke Mitchell from many years ago. From 2003-2005 there was lots of press coverage around his case. Demonising language and character assassination was often used in reporters’ narratives (With headlines like ‘Devils Spawn’ appearing on front page reports).

The headline ‘Boyfriend, 15, charged (with murder of schoolgirl Jodi Jones)’, was published in the Edinburgh Evening News, (2004) before said boyfriend (Luke) even went to trial. Everyone in their small-knit town knew he was ‘the boyfriend’.

The paper took things a stop further and named him. The Press and Journal, Aberdeen, also ran a similar story. They faced contempt charges but were cleared of breaching the Criminal Procedure (Scotland) Act, that states “no newspaper report of any proceeding in court should identify anyone under the age of 16.” (In Scotland this is now 18). They were cleared of charges because judges ruled that the story was not a report of court proceedings. This is just one troubling example of how a fifteen-year-old boy, (and throughout his trial when he was sixteen), dominated headlines. Numerous false ‘facts’ were published about the case, and tabloids delighted in running sensationalist reports about Mitchell’s apparent obsession with knives, drug-taking, lack of discipline in a single parent household, even linking his music tastes to the murder.

I read a lot about the case and it made me realise how easy it could be for a small community to spread rumours relying heavily on hearsay and perceptions of a local outcast boy’s ‘reputation’, and how this could influence local prosecution investigations, and a jury. Conversations I’ve had with legal people where I questioned how anyone could truly be impartial in such a high profile case said a judge would have ensured jurors had no local connections to the case. The trial took place in Edinburgh, less than half an hour away from where the murder took place. I was reading newspaper stories an hour away from where it all unfolded and still felt emotional reactions to the reports, even if I didn’t personally know anyone.

My book Promise Me is a work of fiction, set in an affluent fictionalised Scottish village, and not about the Mitchell case, but I hope it makes people think about how damaging media and indeed, court narratives can be, and the distorted perceptions that communities can sometimes have of young people who don’t quite ‘fit’. In my job I’ve undergone unconscious bias training and I really believe the police involved in this case let a lot of their own unconscious bias (and media pressure to get a conviction), influence their decision-making. If you have an interest in finding out more about this case I recommend the brilliant podcast Through the Wall by Naomi Channell.

My latest YA thriller, Young Blood, is a story about young people in the care system who are kidnapped and taken to a secret house to become exclusive plasma donors for an elite group of wealthy adults who want to stay youthful and healthy. It’s told from the perspective of two teenagers – Ana who is outside the house and dealing with the realisation her mum may have early onset dementia; and Hope who is captured and taken to the house.

Young Blood was inspired by an article I read about an American start-up company ‘Ambrosia’, founded by a medical school graduate in 2016 which sold ‘young blood transfusions’ (from young people into older people). Charging a large sum of money for these transfusions, they claimed a range of health benefits such as treatment for Alzheimer’s. In a pitch about Ambrosia at a self-enhancement conference in 2017 Karmazin said, “We’re a company interested in making you young again.” In my day job I work with vulnerable teenagers. I see how much instability and uncertainty young people in the care system in particular can face. This sparked off the idea of having a powerful doctor set up a premium club who can access pure plasma transfusions from a select group of young people who are easy to make ‘disappear’, whilst maintaining a super-controlled environment within ‘the house.’

Links to buy my Young Adult books are here

I often take along strange news headlines to creative writing workshops I deliver in schools and get the class to choose one as inspiration for a story. A popular headline lots of pupils chose last year was, ‘Girl discovers criminal living in her attic.’ I love hearing the ideas form, and characters that start to develop. It also shows that we can all start with a similar idea, but when you create your own unique characters a truly unique story also starts to take shape…

Why not spend the week looking up interesting headlines, and see if it sparks off any great story ideas!